PPC & Analytics Without the Agency Markup
One-off projects. No retainers, no account managers, no agency markup. You deal directly with the person building and running the campaigns.
Specialised in Microsoft Ads for B2B, tracking and measurement, custom conversions, and the offline conversion plumbing that makes smart bidding actually work.
What I Do
Microsoft Ads for B2B
The channel most agencies treat as a Google copy-paste. For B2B it is often the better-converting, lower-CPC option. Full account builds, LinkedIn profile targeting, UET tracking and offline conversion import, built properly rather than imported and left.
Google Ads
Search, Shopping, Performance Max and Demand Gen. Builds, restructures and the technical fixes that move performance, including large-scale changes pushed through the Google Ads API rather than hours of manual editing.
Tracking, Measurement & Custom Conversions
GA4 and GTM done properly: event design, dataLayer, Consent Mode v2 and server-side tagging. Custom conversions so the platforms optimise toward qualified leads and revenue, not every button click.
Offline Conversion Pipelines
GCLID and MSCLKID capture into your CRM, then offline import back to Google and Microsoft. The full loop from click to lead to closed deal, so bidding optimises on money, not form submissions.
Landing Page Builds
Custom, conversion-focused landing pages for your paid traffic. Fast, mobile-first and wired with GA4, GTM and conversion tracking from the first line, so every click you pay for is measured.
Audits & Diagnostics
Full account and tracking audits across Google and Microsoft Ads. Find what is broken, fix it, and document it in a prioritised written report you can action in-house or hand back to me.
Reporting & Revenue Intelligence
Built around your sales cycle
Tracking and reporting mapped to how you actually sell: enquiry, qualified lead, opportunity, closed-won. The ad platforms and your CRM finally speak the same language.
Monthly reporting that rolls up
Clear monthly reports that consolidate into quarterly revenue reviews, so you see the trend and the direction of travel, not just last month's noise.
A single backbone of truth
One reconciled view across Google, Microsoft, GA4 and your CRM. No more three different numbers for "conversions" and no guessing which to trust.
Selected Work
Microsoft Ads rebuilt around revenue
A B2B lead-gen advertiser was running a Google account imported straight into Microsoft and optimising on raw form fills. I rebuilt it for B2B search intent, layered on LinkedIn profile targeting, and wired GCLID and MSCLKID capture into the CRM.
HVAC company: 5x ROAS in a quarter
An established HVAC business faced rising CPCs and blind tracking on Google. A from-scratch Microsoft build with UET, offline conversion import and a custom BI dashboard turned ad spend into measurable booked jobs.
GA4 tracking across two properties
An education provider needed revenue and application-intent tracking spanning a course catalogue and a separate membership portal, including a form processed on an external domain that blocked direct tracking.
Examples anonymised at clients' request. Figures from completed engagements.
How I Work
One-off contracts
A defined project with a fixed scope and price. No retainers and no monthly hours you may not need.
Direct access
You talk to the person doing the work. No account managers, no juniors learning on your account.
Documentation included
Every engagement ends with what was built, how it works and how to maintain it. You own it.
Remote, UK based
Manchester based, working with clients anywhere, scoped around clear deliverables and realistic timelines.
Packages
Tracking & Measurement Setup
- GA4 & GTM implementation
- Conversion tracking (forms, calls, purchases)
- Enhanced conversions setup
- Custom conversion configuration
- Documentation & handover
Microsoft Ads B2B Build
- Full account build structured for B2B
- LinkedIn profile targeting where it fits
- UET tracking & custom conversions
- Offline conversion import setup
- Two weeks post-launch support
Google Ads Campaign Build
- Account & campaign setup
- Campaign structure & keyword research
- Conversion tracking included
- Two weeks post-launch support
Account Audit
- Full review (Google or Microsoft)
- Tracking & measurement check
- Prioritised recommendations
- Written report you can action
Offline Conversion Pipeline
- GCLID / MSCLKID capture
- CRM integration
- Offline import for Google & Microsoft
- Value-based bidding once data flows
Landing Page Build
- Custom, conversion-focused build
- Fast & mobile-first
- GA4, GTM & conversion tracking baked in
- Built to test and iterate
Need something specific? Landing page builds, feed fixes, API work, Merchant Center issues, or a Microsoft account that needs rebuilding from scratch: just ask.
Not sure whether Microsoft Ads fits your niche, or whether your tracking is actually broken? Ask for a free viability check before you spend anything.
Let's Talk