https://praxia.uk/blog/ Practical writing on PPC, tracking and lead quality from a freelance Google Ads, Microsoft Ads and GA4 specialist. en-gb Sun, 19 Jul 2026 16:00:00 GMT https://praxia.uk/blog/gtm-consultant.html https://praxia.uk/blog/gtm-consultant.html Sun, 19 Jul 2026 16:00:00 GMT The problems a GTM consultant keeps fixing: enhanced conversions data stranded on the wrong page, AJAX forms that defeat submit triggers, Consent Mode loops, a CMP blocking the whole container, and when to move measurement server-side. https://praxia.uk/blog/smart-bidding-conversion-data.html https://praxia.uk/blog/smart-bidding-conversion-data.html Sun, 19 Jul 2026 09:00:00 GMT Target CPA and target ROAS treat every recorded conversion as the truth. When the Conversions column contains spam leads, duplicate fires and soft actions promoted to primary, bidding does not just misreport: it steers budget toward the junk. How each pollution distorts delivery, and the order to fix it in. https://praxia.uk/blog/google-ads-api-restructure.html https://praxia.uk/blog/google-ads-api-restructure.html Mon, 06 Jul 2026 09:00:00 GMT Real restructures are thousands of operations that depend on each other, and the work lives in what the tutorials skip: partial failure handling that turns errors into a fixable list, MutateOperation batching, and the ordering rules around temporary resource IDs. https://praxia.uk/blog/keyword-planner-api.html https://praxia.uk/blog/keyword-planner-api.html Mon, 06 Jul 2026 09:00:00 GMT The Keyword Planner UI works for occasional research and breaks down across many accounts and markets. How querying the API directly turns keyword research into one repeatable run whose output feeds restructures, negative lists and asset briefs. https://praxia.uk/blog/ai-fake-leads.html https://praxia.uk/blog/ai-fake-leads.html Mon, 06 Jul 2026 09:00:00 GMT A new breed of form spam is hitting lead-gen advertisers: enquiries with real company names, coherent messages and valid contact details, carrying a phishing link as the payload. Why filters miss them and the fixes that remove most of it for very little effort.